Prior to the Auction
The marketing period starts four to five weeks before a sale
with the publication of the online and printed catalogues. These
detail all the lots that will be offered in the property auction as
well as colour photographs of each property. One of our qualified
valuation experts will be instructed to provide a comprehensive and
independent information pack which will include title deed
information, zoning certificates, municipal information and tenancy
schedules.
Legal documentation
The legal pack will be made available to you. We shall also
arrange for prospective Buyers to receive documents by post via
24-48 hour dispatch service if required anywhere in the world.
Marketing
We market to the extreme when we sell property. In addition to
posting the properties on our website, emailing our 100,000 on-line
registered property investors, and mailing the catalogue to
approximately 10, 000 people, we will target individuals who have
previously expressed an interest in similar properties, as well as
adjacent occupiers, local agents and developers, builders and
property companies, as well as activating a myriad of other online
and digital channels.
On the advertising side, we take out substantial space in key
property publications and have preferential placements in
newspapers around the country, giving details of all properties
with professional photography. We also place advertisements in
local newspapers where we often achieve editorial coverage. We
spend approximately R65 million a year in auction advertisements
alone.
A large amount of other local marketing is done including
mail-drops, large and prominent signage on the property and street
pole advertising in the surrounding area.
Public enquiries
During this period, all interest and enquiries are meticulously
logged by us in our customised workflow and CRM systems. We will
maintain close contacts with potential buyers and advise you of the
strength of interest in your property as well as report any other
pertinent issues prior to the auction sale.
Reserve price
Together, we will agree on a reserve price for your property
when the mandate is signed. This is a level below which we will not
be authorised to sell in terms of the auction mandate. It is
important that this is set realistically.
Viewing and inspection
Potential purchasers may want to view the property during the
marketing period and receive our independent valuation reports and
research. We facilitate access and public viewings. In most cases,
pre - arranged times are set up for viewing. Details will be
printed in each catalogue and in newspaper advertisements.